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THE CHALLENGE
• Redesign and launch new public-facing website
• Improve product search capability
• Provide mobile-friendly experience
• High level, increase marketing influenced revenue
WHAT I DID
• Provided suggested navigation IA outline
• Created mobile wireframes and prototype (XD) to iterate with client on functionality, simplicity, and feature prioritization.
• We presented designs to stakeholders and incorporated feedback
THE IMPACT
• The result was a completely redesigned, mobile responsive product oriented website.
• A redesigned IA that improved findability and reduced confusion.
Google Sites
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